As Saudi Arabia gears up for Eid Al Adha and the arrival of pilgrims for Hajj, the tradition of giving and reflection takes center stage. This special time is celebrated through various customs, including the use of fragrances to honor guests and create memorable experiences. Ahmed Al Maghribi Perfumes, a luxury fragrance brand originating from the UAE, is embracing these values with a campaign featuring new product launches, curated sets, and seasonal promotions. The brand is well-regarded for blending Arabian heritage with a contemporary approach, offering a range including Dehn al Oud, Concentrated Oils, home fragrances, and Perfume Gift Sets.
With more than 190 stores and a growing international presence, Ahmed Al Maghribi Perfumes is expanding its reach in the GCC and beyond. The demand for perfumes in Saudi Arabia tends to rise during Hajj and Eid, prompting the brand to enhance accessibility through both physical retail and digital platforms, facilitating online purchases. Among its latest introductions is Flower Gris, a fragrance crafted for the season with a soft, balanced scent ideal for daily use and gatherings. Another recent release, Dulook, merges traditional elements with a modern twist, offering a sophisticated yet clean fragrance profile.
Further enriching its collection, the brand presents the YA HAAJJ gift set, designed for those returning from Hajj as a token of gratitude and remembrance. Available online, this set is part of a broader array of perfume gift offerings suitable for Eid, family gatherings, and spiritual gifting. The lineup also includes Safa Marwah, Ya Taibah, and Labbaik Gift Sets, each inspired by the Hajj journey’s significance, featuring premium perfumes, oud, bakhoor, and concentrated oils to cater to both everyday rituals and special occasions.
In response to heightened interest in perfumes during this period, Ahmed Al Maghribi is offering discounts of up to 40 percent on selected items across its stores and online platforms. This strategy aims to provide customers with quality fragrances at accessible prices. A senior executive from the brand emphasized that the campaign is purpose-driven, focusing on creating products that are easy to gift and meaningful to receive, while maintaining a balance between tradition, luxury, and affordability.
Aligning its new launches with an established product catalog that includes Oriental and Occidental fragrances, Ahmed Al Maghribi Perfumes continues to cater to customers seeking reliable options during this significant time of the year. The brand’s commitment to quality and consistency ensures that customers can access some of the best Arabic perfumes both in-store and online, staying true to its roots while expanding its global footprint.